Doc Martens
Teenagers rebel. And as much as they’d like to think they’re the first ones to do it, they’re actually following in quite a lot of footsteps. Dr. Martens connect you with others who have done things differently for decades. They’re generation defying.
AD: Sierra Wiggers CW: Bee Ferguson
OOH
People from generations past break through photos to the modern world in the same shoes you love today, with copy pointing out how similar the subjects are to you. 
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STYLE STORIES
Each pair of Docs will come in a box clad with some rad facts about people who have worn 
this specific boot style before you, and a blank space for your own history making.
IN THEIR SHOES
Concrete Doc Martens placed at important places of rebellion and individuality displayed by proud Docs wearers throughout history. 

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