NYT Cooking
The New York Times created a cooking service to provide readers with curated recipes, tips, and videos. Make no mistake, however: these crucial and searing topics are just as intense as their regular reports. It's biting news. 
AD: Adriana Torres CW: Bee Ferguson
PRINT
NYT recipes written in the style of gritty news stories. 
OOH
TV SPOTS
Informed people discuss the gritty details of a news story, which proves concerning to those without context. 
NEWS STAND

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