GC2B Chest Binders
Wanting to bind and alter your landscape is not only natural, but beautiful. The earth changes based on natural processes all the time. You shouldn’t feel ashamed or alienated because of your desire to shapeshift. It means you're in touch with your nature.
AD: Laura Gonima and Maria Perez CW: Bee Ferguson
PRINT
Images incorporating a bound chest into natural landscapes.
TV SPOTS
When people get a binder for the first time, it’s a joyous and affirming experience to run their hand across their chest. These spots connect running your hand across rocks, grass, and earth to this moment.
SOCIAL
Posts incorporating aspects of nature onto binders themselves.
